From Arch Supports to Running Shoes
The founder of New Balance, William J. Riley, had a vision of creating comfortable shoes with arch supports. His first product was the "Trackster" running shoe, which was designed to help athletes perform better. The Trackster was the first running shoe to have a ripple sole, which provided better traction and grip on the track.
Innovation and Quality Craftsmanship
New Balance's commitment to innovation and quality craftsmanship has remained a constant throughout its history. The brand has always been at the forefront of new technologies and materials, constantly improving their products. For example, in the 1960s, New Balance introduced the "Trackster Deluxe," which featured a synthetic upper that was both durable and lightweight.
Diversity in Product Offerings
Today, New Balance offers a diverse range of products to cater to different needs and preferences. The brand has a wide range of running shoes that cater to different types of runners, such as trail runners, road runners, and sprinters. Additionally, New Balance has a range of lifestyle sneakers that are popular among fashion-conscious individuals.
Collaborations and Endorsements
Over the years, New Balance has collaborated with various artists and designers, creating unique and limited edition sneakers. The brand has also endorsed various athletes, such as Kawhi Leonard and Sadio Mane, who have their own signature sneakers.